I led Timberland's EU brand activation, hosting both the Winter and Summer 2024 parties at Copenhagen Fashion Week. I executed innovative guerrilla marketing strategies to build anticipation and excitement around the events. Every aspect of the campaign—from photos, videos, graphic design, and visual concepts to exclusive invitations—was created by me. To heighten exclusivity, I designed limited-edition collaboration T-shirts, available only to invited guests. The campaign gained widespread attention, featuring on Timberland's official Instagram and earning recognition from Complex Magazine for its creativity and impact.
